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When buying a diamond online or in-store, professionals evaluate it using a global grading system called the 4C’s : Cut, Color, Clarity, and Carat Weight. These four parameters determine the diamond’s appearance, quality, and price.
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Cut is what defines how beautifully a diamond reflects light. A perfectly cut diamond ensures maximum brilliance, fire, and sparkle even in smaller sizes. Every Pure Jewels diamond is precisely cut and polished by skilled artisans using advanced technology to ensure ideal proportions and symmetry
Diamonds are graded on a color scale from D (colorless) to Z (light yellow). Colorless diamonds (D–F) are the most sought after, while near-colorless diamonds (G–I) provide excellent value for money. Our Pure Jewels lab-grown diamonds maintain high color grades to deliver maximum shine and brilliance.
Clarity measures natural inclusions or blemishes within the stone. Flawless and VVS diamonds offer maximum sparkle, while VS and SI clarity diamonds balance beauty and affordability, ideal for everyday wear or gifting. All our diamonds come IGI or SGL certified for transparency and trust.
Carat refers to the weight and size of the diamond. Larger diamonds are rarer and more expensive, but smaller stones with superior cut quality can offer even better brilliance. At Pure Jewels, we offer lab-grown diamonds in all sizes from 0.10 carat solitaires to 3 carat statement stones ensuring options for every style and budget.
Lab conditions ensure ideal grading accuracy
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30–40% better pricing with identical quality
IGI and SGL verified
The 4Cs : Cut, Color, Clarity, and Carat Weight are the global standards used to assess a diamond’s quality, beauty, and price.
The Cut is the most important C because it determines how much a diamond sparkles and reflects light, even more than size or color.
Diamond Cut refers to how well the diamond has been shaped and polished, affecting its brilliance, fire, and overall sparkle.
The best color grades are D to F (colorless), offering the purest shine, but G to I grades also provide great value and near-colorless beauty.
Clarity measures how free a diamond is from inclusions or blemishes, the higher the clarity (like VVS or VS), the more radiant the diamond appears.
Carat is the weight and size of the diamond. Larger carat diamonds are rarer, but smaller diamonds with an excellent cut can look equally brilliant.
Yes, lab-grown diamonds are graded by the same 4Cs — Cut, Color, Clarity, and Carat — just like natural diamonds, and come with IGI or SGL certification.
To get the best value, focus on an Excellent Cut, near-colorless (G–H) color, VS–SI clarity, and a carat size that fits your price range.
You can explore Pure Jewels’ collection of IGI-certified lab-grown diamond rings, solitaires, and engagement jewelry at Pure Jewels .
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